AW15 - n4mummy

Newlife: turning waste into fashion

n4mummy — Wed, 16 Dec 2015 09:00:37 +0000

275,000 tonnes of plastic are used each year in the UK, That’s about 15 million bottles per day* Who doesn’t love ice caped mountains and deep cut gorges? No one would deny that our environment is precious. Yet, so often we…

4 Days to Go! The Clothes Show

n4mummy — Mon, 30 Nov 2015 10:44:27 +0000

Several years ago, I remember getting up at crack of dawn, putting on my best outfit, cream flares, a brown ribbed polo neck and high-heeled boots and heading to school. It was an event I had looked forward to for…

Shore’s Ditch

n4mummy — Tue, 24 Nov 2015 11:30:15 +0000

Last week I headed into the heart of trendy London, Shoreditch. I was visiting Darina and Chris of the shopping service for busy parents – ShortStitch. Now legend has it that Kind Edward IV mistress, Jane Shore, died in a…

Clothes For Life?

n4mummy — Tue, 10 Nov 2015 15:26:38 +0000

For Life Not Landfill was the billboard message that hit me at Oxford Circus. It’s the headline of Jigsaw’s latest sustainability campaign. Images show AW15 product worn with customers’ older items- Knit 2015 / Shirt 1990, proving that their clothes…

The Inbetweeners

n4mummy — Fri, 09 Oct 2015 08:00:55 +0000

It’s a time of year when we should all be wearing jumpers, wool coats and boots. Yet it has been unseasonably warm. They say an Englishman always talks about the weather, and rightly so as one never knows what it…

A British Classic – Henry Holland

n4mummy — Wed, 07 Oct 2015 08:00:50 +0000

I have to confess that, despite over 10 years working in the fashion industry and a lifetime of living it, there are some hallowed designers that I just don’t get. Others have DNA that makes perfect sense. Henry Holland falls…

Top Trends for your AW15 Wardrobe

n4mummy — Fri, 02 Oct 2015 13:37:35 +0000

Trend is a slippery customer, forever changing it’s mind, coming and going, never for a moment standing still. Yet, it is such a powerful concept that if you took an outfit you could hazard a guess at its decade and…

Redefining Sustainability – Christopher Raeburn

n4mummy — Wed, 30 Sep 2015 08:00:26 +0000

Last weekend as the Official AW15 Blogger for London Fashion Weekend, I saw Christopher Raeburn’s AW15 catwalk show. There is nothing like seeing designer clothes up close, as you get to view the detail and incredible craftsmanship. You cannot help…

The Best of Street Style @London Fashion Weekend

n4mummy — Mon, 28 Sep 2015 09:58:06 +0000

You may have noticed that things have been eerily quiet here at N4 Mummy, well that’s because I’ve spent the last few days at London Fashion Weekend. For those of you that don’t know, I won a competition to be their…

If I could only buy one thing – 02

n4mummy — Sun, 06 Sep 2015 08:00:57 +0000

Back in 2012 Vivienne Westwood declared “My motto is ‘buy less, choose well, make it last.” It’s a principle I’d love to live by, but my reality is often so far from this. So to help us all select well…